Heads in Beds Hospitality and Tourism Marketing Ivo Raza 9780131101005 Books lis WDU

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This practical book provides guidelines and tips about travel and tourism marketing that can be put to immediate use. Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else—marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

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Heads in Beds Hospitality and Tourism Marketing Ivo Raza 9780131101005 Books Reviews :

This practical book provides guidelines and tips about travel and tourism marketing that can be put to immediate use. Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else—marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

Ivo Raza,Heads in Beds Hospitality and Tourism Marketing,Pearson,0131101005,Industries - Hospitality, Travel Tourism,Hospitality industry - Marketing,Hospitality industry;Marketing.,Tourism - Marketing,Tourism;Marketing.,BUSINESS ECONOMICS / Industries / Hospitality, Travel Tourism,BUSINESS ADMIN MGMT - MARKETING SALES,Business Economics,Business / Economics / Finance,Business/Economics,HOTEL AND RESTAURANT MANAGEMENT,Hospitality industry,Hotel catering trades,Management of specific areas,Marketing,Non-Fiction,Professional,Sales marketing,Service industries,TEXT,Tourism,United States

Heads in Beds Hospitality and Tourism Marketing [Ivo Raza] on . P B /B This practical book provides guidelines and tips about travel and tourism marketing that can be put to immediate use. IHeads in Beds/I gives insight into achieving best results by demystifing many misconceptions about marketing. B /B Focusing on the practical side of managing hospitality and tourism marketing

 

Product details Paperback 272 pages Publisher Pearson (May 28, 2004) Language English ISBN-10 0131101005

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